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in Grocery 16th March 2022
Honey producer Rowse has launched a campaign telling customers that buying honey will protect bees.
The campaign, which is called “The Squeeze that Protects the Bees”, has been created by the agency Zeal Creative and is part of a £4m promotion effort.
As part of the campaign, Rowse is giving away 100,000 seed packs to encourage shoppers to grow pollinator-friendly flowers.
Kirstie Jamieson, marketing director at Rowse, said: “The new campaign highlights that by choosing Rowse honey, consumers are making a positive contribution to protecting bees around the world.”
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