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Check any industry trend report, and you’ll notice that the ‘skinification’ of hair is on the rise for 2022. While the phrase lacks any singular meaning, the consensus is that the way we approach haircare is set to transform, moving from a basic shampoo/conditioner/dry shampoo system to something must more comprehensive. Steps like scalp exfoliation, strengthening serums and nourishing oils will become common place — in fact, we might end up spending more time on our strands than we do our skin.
Of course, it’s a trend that’s not for everyone, but it you struggle with common hair concerns, or simply value beauty rituals, a hair care routine might be for you. In which case, we’ve compiled a few of the latest and greatest launches — all designed to give you smooth, shiny, voluminous strands. Keep scrolling to discover.

THE INKEY LIST Hyaluronic Acid Hydrating Hair Treatment, $17. SHOP NOW
Hyaluronic acid has run the gamut as far as our skincare routines are concerned, but The Inkey List has reimagined the humectant as a leave-in serum for hair. The water-binding molecule supposedly works to plump each strand, increasing shine and reducing frizz.
Gisou Honey-Infused hair perfume, $124. SHOP NOW
Gisou is a haircare brand founded on the nourishing properties of mirsalehi honey — lauded for its high vitamin and mineral content, plus its ability to nourish and strengthen the hair. This perfume draws on the sweet floral notes of the ingredient, with the added benefit of argan oil for a scent that’s delicious but not drying. Unnecessary, yes — but a beautiful ritual if you are so inclined. Also, who doesn’t love to be the person with great-smelling hair?
Olaplex No. 4P Blonde Enhancer Toning Shampoo, $50. SHOP NOW
We colour correct our complexion, so it makes sense to apply the same principles to our hair. Violet toning shampoos have been around for a while, but Olaplex’s new formula combines purple pigment with bond repair technology for hair that’s bright, strong and cared-for.
Dr Barbara Sturm Scalp Serum, $177. SHOP NOW
Enriched with purslane — an anti-inflammatory extract found in all of Dr. Barbara Sturm’s products — as well as hyaluronic acid, panthenol, enzymes, niacinamide and peptides, this serum works to soothe and protect the scalp for optimal hair health. Try adding a few drops to your roots of an evening.
NOURISHAugustinus Bader The hair Oil, $77. SHOP NOW
Oils are useful when it comes to sealing in moisture (or water) adding shine and restoring lost lipid content. In the content of hair, they also work to subdue frizz and increase shine — two benefits we can absolutely get behind. The creme de la creme is this formulation from Augustinus Bader. Packed with the brand’s signature TFC8® complex plus plant oils, peptides and proteins, it’s an incredibly rich, decadent treatment to promote glossy, smooth hair. Work a small amount through damp hair before styling, or to finish off a sleek style.
Virtue Flourish Density Booster, $71. SHOP NOW
Just in from Virtue comes this treatment mist designed to support hair growth and improve fullness. The hero ingredients are alpha keratin, peptides and larch wood extract, all of which foster a healthy, balanced scalp. If you have fine hair or experience frequent breakage, this would make a brilliant addition to your routine.
topics: hair care
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