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We’ve curated our favorite picks from Black-owned and -founded brands you should know.
Exploring Black-owned businesses to support Black History Month is a great introduction to some of the best Black-owned and Black-founded brands and products. But why not look to them when you’re shopping any day of the year? We’ve handpicked 37 of the top brands on Amazon that should be on your list when shopping for everything from beauty products and food staples to home decor and tech.

Founder Chanel Murphy evolved her popular food blog into this gourmet line of unique seasonings and sea salts in luxe packaging. This beautiful gift set includes both the Black Lava Sea Salt, made with activated charcoal derived from coconut shells, and the Hawaiian red clay–infused Alaea Sea Salt for finishing savory dishes.
Co-owners Janice Davis and Ray Zies combined their Louisiana Creole and Texas country backgrounds, respectively, to create their brand of specialty jellies, sauces, and salsas. Highlights of their fun blends of flavors include these spicy jellies made of ripe, sweet fruits with hot peppers.
Founder Keba Konte’s mission was to not only produce a high-quality, sustainable brand of artisanal, small-batch coffee, but also provide a vehicle to improve diversity, inclusivity, and social and economic restoration—an extra reason to feel good while sipping your morning cup of coffee. This gift set includes three roasts to perk you up no matter your mood.
These freshly ground spices by Top Chef alum and restaurateur Chef Kenny Gilbert make a top-shelf addition to any kitchen pantry. The set of high-quality blends, used in Gilbert’s famous Fried Chicken and more, brings global flavors to comfort dishes.
A full range of plant-based African superfoods that’ll elevate the food staples in your pantry. These nutrient-rich baking mixes, flours, food powders are gluten-free, non-GMO, and preservative-free, so there’s no guilt when you’re enjoying delicious baked treats like waffles, cornbread, and brownies.
Disheartened by the lack of convenient foods that were authentic and nutritious, founder Ibraheem Basir created this brand of seasoning sauces, beans, and rice to mirror the dishes cooked at home while growing up that had Creole, Caribbean, and Latin American influences. This sampler set of bean and rice dishes will help you whip up quick, heathy meals every day of the week.
A healthful foodie, top model Ubah Hassan created her gourmet hot sauces so everyone could enjoy delicious dishes that contained more veggies and fewer processed ingredients. This 3-pack collection ranges from mild fresno pepper to habanero pepper hot, all made with fresh ingredients. We especially love the illustration on the label inspired by the fashion beauty.
This superfood brand, cofounded by Trinity Mouzon Wofford, quickly grew to cult status for its chic packaging and unique matcha-based formulations. The diverse range of wellness and beauty products includes matcha blends, smoothie boosters, and face masks. The brand also has an impressive selection of superfood powders to aid with stress, dehydration, and bloating. We especially love this Matcha Turmeric Superfood Latte Blend, the product that started it all, for its pro-gut health and skin rejuvenation properties.
Summer and Kam Johnson’s venture into beekeeping and starting their own brand of unfiltered raw honey started with finding a remedy for their son’s asthma and severe seasonal allergies. Their search led them to discover raw honey’s powerful immunity-boosting properties, among other health benefits. Lucky for us, the result was their infused honey in artisanal flavors like Wildflower Honey with Lavender, Wildflower Honey with Matcha, and Wildflower Honey with Ginger Root.
The idea for this beauty brand was born over glasses of wine and a conversation about finding the perfect shade of nude lipstick. Founders KJ Miller and Amanda E. Johnson aimed to create a line of cosmetics to flatter every woman no matter her skin tone. Mented’s seven colors of buildable lip gloss go from delicate to intense—and always natural.
Founder Gloria L. Williams learned about the healing powers of touch and a good old-fashioned rubdown from her mother, whose personalized mixes of creams, ointments, and oils inspired Williams’ full line of aromatherapeutic foot products. This set comes complete with the brand’s signature moisturizing foot creams, a buffer, and soft cotton socks for some self-care time whether you’re traveling or at home.
Harvard business school grad Naa-Sakle Akuete teamed up with her mother to create this brand of high-quality shea butter made of just five clean, moisturizing ingredients. The luxurious blends of shea butter, shea oil, sunflower oil, apricot oil, and rose are packaged in beautiful, vintage-inspired tins that make treating your skin even more special.
This line of 100 percent natural, vegan, and cruelty-free bath and body products is hand-crafted in small batches to nourish your skin. Because the brand is based on the philosophy of turning your everyday skincare routines into self-care rituals, it’s no surprise that its Milk Bath soaks are one of its most coveted products.
Black-owned, women-owned, and sister-owned, this brand takes toxic chemicals and preservatives out of our personal care products and incorporates activated charcoal along with earth clays, essential oils, and herbs. Use the Activated Charcoal Tooth Powder to naturally clean and whiten teeth and detoxify your mouth.
This luxe grooming brand, by founder Tristan Walker, is especially formulated for the sensitive skincare needs of Black men with nourishing ingredients like coconut water, niacinamide, and vitamin C. Its shaving kit, complete with Bevel’s Pre-Shave Oil, Shave Cream, and Post-Shave Balm, levels up any shaving routine.
From celebrity Vernon François’s clean haircare line, this conditioning shampoo for curls, waves, and coils gently cleanses and controls frizz. This product is ingeniously packed with good-for-your-tresses ingredients like shea butter for softness, olive oil for smoothness, and grapeseed extract to boost moisture and shine.
This haircare line by actor Gabrielle Union hydrates, repairs, and restores with exotic ingredients like Brazilian Bacuri butter, lilac leaf extract, and moringa oil. The texture-specific products are made to target your hair’s specific needs. Use this multitasking Restoring Exotic Oil Treatment to seal in moisture, reduce frizz, or boost your conditioner or styling product.
Personalize your style with just your first initial or stack your monogram with these delicate, gold-filled rings. Founded by designer Chari Cuthbert, this handmade and sustainable jewelry brand is also loved by other stylish ladies of note, such as Michelle Obama, Rosie Huntington-Whiteley, and Rocky Barnes.
Add statement and sparkle to your look with these colorful post earrings by Lola Ade, who uses her Nigerian background as inspiration for the beautiful colors and organic shapes of her pieces that go from minimal chic to glam.
Every girl needs the perfect pair of gold hoops in her wardrobe. These by jewelry designer Simone I. Smith, and wife of LL Cool J—his OG “Around the way girl”—feature a drop hook closure so that the earrings always sit comfortably on your ears.
The founders of Talley & Twine created their watch brand to create quality timepieces in styles that stand out. This sleek gold watch with a quick-release black leather band can easily be dressed up or down for any look.
Look cool during sports or working out while protecting your pretty tresses in this satin-lined baseball cap. It’s the brainchild of Grace Eleyae, who created a full line of satin-lined headwear, including her trademark SLAP sleep cap, to protect hair from tangles, frizzing, breakage, and shedding.
Not all sweatshirts are alike. This luxe-feeling hoodie by E Marie was designed for traveling, hence the name, or going wherever your day takes you. It’s made from durable, signature soft brushed knit.
Made of high-quality, moisture-wicking fabric, these curve-hugging compression leggings make you look and feel like a pro during your workout. This all-inclusive brand by Angel Johnson aims at motivating everyone to focus on getting fit and empowering them to believe they can.
Slip into these comfortable suede mule espadrilles, handmade in Kenya by local craftswomen. The brand, founded by two friends and pastors from Kenya and Texas, was originally born from creating a center for children with disabilities and eventually work for their mothers in a healthy and comfortable environment.
These sturdy cotton canvas tote bags, handcrafted in Brooklyn by founder Roachele Negron, are decorated with affirmations, phrases from literature, and pop-culture references to inspire you as you go about your day. Her wall pendants of similar design grace the walls of empowering women like Tracee Ellis Ross and author Tayari Jones.
Add a bit of ambiance to your home with these posh candles created by travel and lifestyle expert Teri Johnson and inspired by her love of the rich history of Harlem. This particular fragrance is an ode to the New York neighborhood during the 1920s and 1930s, when African American culture exploded with music, dance, art, fashion, and literature.
Snuggle up on your sofa with style in this lofty gauze throw made of soft wool and cotton. The brand, founded by designer Johanna Howard, is a global celebration, with pieces designed in the U.S. that mix Scandinavian design with multicultural artisan traditions. This reversible throw is woven by artisans in Portugal.
Create your favorite dishes and try new recipes with this sleek set of nonstick cookware by cookbook author Ayesha Curry, celebrity mom and wife of NBA player Stephen Curry. This 10-piece set is made from hard anodized aluminum for fast and even heat distribution—perfect for quick meals.
Get stereo sound from this pair of discreet wireless earbuds by the dynamic duo who are platinum artist Ray J and techie Ray Lee. They founded the brand to produce quality audio products at an affordable price point. These earbuds are also loved by heavy hitters in the music industry from Cardi B to Snoop Dogg.


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