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A great foundation is hard to find, especially one that gives you a beautiful base and doesn’t dry your skin out
Want a dewy, hydrated glow? Meet your new BFF – they’re lightweight, long-lasting and deliver some serious benefits for your skin. Foundation serums are having a moment and you’ll want to add this product your beauty arsenal.
Bringing together the two worlds of skincare and makeup – packed with a cocktail of skincare benefits. Such as hyaluronic acid – a molecule that can hold 1,000 times its weight in water to keep our skin hydrated and plump to Niacinamide which helps reduces inflammation.
Now lets talk about the texture, the silky, water-like formulas work for all skin tones and types and offer a whole host of benefits as well giving a flaw-blurring veil of coverage.

First, always shake the bottle thoroughly. Then pop a couple of drops onto the palm of your hand. The amount required varies by product but it’s much easier to build up coverage than it is to take it away.
Serum foundations are a highly pigmented facial serum that offers coverage like a base makeup product would. They’re packed with a cocktail of skincare ingredients such as Hyaluronic Acid, Niacinamide, Squalene, Aloe Vera and other good-for-you skin care ingredients that you typically look for in a face serum. The benefits? Well, there’s several skin appears more hydrated, nourished, whilst improving the skins texture and boosting radiance.
Applying your tinted serum with a damp makeup sponge is key, according to Celebrity Makeup Artist, Sir John. He recommends putting one drop / one pump of the serum on the back of your hand, and stippling it all over the skin right after your moisturiser sets in.
Since serum foundations are more hydrating than other foundation formulas all skin types and tones will benefit from using them. They also work well on dry skin thanks to the hydrating ingredient.
Combine powerful skincare with flattering makeup with the Rose Inc Skin Enhance Luminous Tinted Serum, a tinted moisturiser that hydrates the skin while helping to achieve a smooth, radiant appearance.The Rose Inc Skin Enhance Luminous Tinted Serum features a hydrating formula that helps to refresh the skin with an instant burst of moisture. Plumping the skin, it works to diminish the appearance of fine lines and support a smoother skin texture.The tinted moisturiser also provides sheer coverage without clogging the pores. Buffed into the skin, it helps to blur imperfections to give the complexion an airbrushed look with a radiantly luminous finish.

A lightweight, breathable formula enriched with skin-loving ingredients and SPF 23 protection.Infused with moisturising Hyaluronic Acid and Moringa Seed Extract, the liquid foundation blends seamlessly onto skin to plump and hydrate, whilst delivering sheer to buildable coverage for a natural-looking, barely-there finish.
A fusion of skincare and makeup – this barely there formula acts as a second skin. Whilst evening out skin tone, hydrating and correcting the look of imperfections. The silky formula blends easily and offers a medium coverage with a slight glow.
Looking for more of a medium coverage? This is a great option and works all year round without budging during the summer and layers nicely over thick moisturiser in the colder months. Packed with a cocktail of skincare that helps keep skin plumped, nourished and leaves you with a smooth and brightened complexion.
This tinted serum is formulated with niacinamide and noni bioactives to give medium buildable coverage, balance shine and control blemishes for a soft-focus matte finish.
A cult fave amongst beauty journalists. This is composed of almost 90% serum ingredients to deliver moisturising benefits so rich it’s as if the skin were sealed under a layer of serum whilst also providing medium coverage. Oh and a fun fact, one bottle is sold every 20 seconds, there is a total of 8.4million bottles to date around the world!
For a radiant finish, this luminous formula has your back. Infused with Tremella mushroom to help amplify glow and smooth out skin’s texture. Available in 5 shades, the sheer formula is designed for all skin tones.
Available in 9 blendable shades, the sheer formula dedicates itself to a variety of skin tones. It features the plumping power of 1% pure hyaluronic acid, working to hydrate the skin while creating a soft, dewy glow.
Wanting more of a bronzing glow? This is for you – the anti-aging serum works to combat fine lines and wrinkles whilst leaving you with a radiant shimmer. Its sheer coverage helps to hide imperfections and restore a soft, smooth finish, whether used as a bronzer or day cream.
Bobbi Brown are the queens of sophisticated bases that make skin look naturally flawless and glowing. This is their best-selling formula and we can see why. Infused with a power combination of lychee, bamboo grass and Cordyceps mushroom extracts to offer a firmer, smoother, more lifted look over time. The potent ingredients are reflected in the price but you’ll look fresher instantly, too, with a healthy glow sans shine. As with all Bobbi Brown offerings, the shade range is inclusive with 22 shades – including a multitude of undertones – to choose from.

An ultra-lightweight base that transforms the tone and texture of skin. The foundation sinks effortlessly into skin to start working from the inside out thanks to the many skincare ingredients. Infused with SPF20 to help protect against pigmentation caused by UV rays, the formula works to even out the skin tone and create a brighter, more radiant appearance.
Looking to add a little glow to your skincare? Give this product a whirl – targeted at those with dehydrated, dull complexions that are in need of a radiance boost. This creates a subtle veil of light-reflective pearl pigments, to blur the visibility of imperfections and create a more even-toned, radiant canvas. With colour control technology, this innovative silky serum corrects uneven tone neutralising redness and disguising dark spots.

With 35 shades complete with three undertones (pink, golden and neutral) this lightweight formula diffuses into your complexion seamlessly for a flawless veil of sheer-to-medium coverage — all while improving the look and feel of your skin over time too.
If you’re not looking to break the bank, try The Ordinary serum foundation which is only £6.40. This uses a one-of-a-kind technology to prevent pigments settling into fine lines, making it a good choice if that’s one of your bugbears.

Long-known as the go-to brand when it comes to diverse makeup, Rihanna’s Fenty Beauty comes in a whopping 25 shades, each with a buildable blurring effect to provide flawless, yet light coverage.

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